Online shopping in Portugal has grown steadily over the past few years. What used to be a limited selection of local stores has turned into a strong mix of well-known national websites and international platforms that deliver quickly and reliably. Whether you’re shopping for electronics, clothes, books, groceries, or even second-hand items, Portugal in 2025 gives you plenty of choices right from your phone or laptop.
If you’re new to the country or just trying to make online purchases easier, this guide walks you through the best platforms, payment methods, shipping times, and how to deal with returns. Let’s start with the websites people are using most this year.
Top 10 Online Shopping Sites in Portugal
Below are ten of the most trusted and widely used online stores among locals, expats, and newcomers in Portugal. These sites cover everything from books to tech to household items:
- Worten.pt – Best for electronics, appliances, and gadgets. You can order everything from TVs to toasters, with delivery across mainland Portugal and islands.
- Fnac.pt – Well-known for books, smartphones, laptops, and entertainment products. They also run regular discounts and bundle offers.
- Continente.pt – One of Portugal’s largest supermarket chains. The online store offers food, cleaning products, kitchenware, and baby supplies.
- Amazon.es – The go-to option for a massive variety of items with fast delivery from Spain to Portugal. Most users in Lisbon and Porto get their orders within 2–3 working days.
- PCDiga.com – Great for PC parts, gaming setups, and custom-built computers. The prices are competitive, and customer service is available in Portuguese.
- Wook.pt – A top choice for books in Portuguese and English. Great for school books, fiction, and niche categories.
- AliExpress.com – Known for cheap accessories, phone cases, and household tools. Shipping can be slow, but many Portuguese users still rely on it for small, low-cost items.
- OLX.pt – Portugal’s top classifieds site. People buy and sell used phones, furniture, clothing, and even cars. Often used for local pickups.
- CustoJusto.pt – Similar to OLX, with slightly more listings for real estate, services, and auto parts.
- Amazon.co.uk – Still popular for hard-to-find brands or English-language goods, although shipping takes longer and might include customs fees.
You don’t need to stick to just one. Many people shop on a few sites depending on what they’re looking for. And now, let’s look at how common this has become in Portugal.
Is Online Shopping Popular in Portugal Now?
Yes, online shopping is now a regular part of life for millions of people in Portugal. Whether you’re in Lisbon or a small town in Alentejo, chances are you’ve seen delivery vans dropping off boxes from Worten, Fnac, or Amazon.
What Changed?
The shift really started around 2020 when more people began working from home. Online grocery shopping became a trend, then tech, then furniture. Now in 2025, you can even buy prescription glasses, pet food, and organic farm boxes online.
What People Buy the Most
- Electronics and mobile phones
- Groceries and wine
- Clothing and shoes
- School supplies and books
- Small home appliances and tools
The convenience of comparing prices, getting discounts, and having everything delivered to your door is hard to beat when stores close early or are packed during weekends.
When to Use Amazon in Portugal
While Portugal doesn’t have its own Amazon website (no amazon.pt yet), people in Portugal regularly order from Amazon Spain, Germany, and UK.
Amazon Spain (Amazon.es)
This is the best choice if you’re in Portugal. Shipping is fast (2–4 working days), many items come with free shipping, and the site has lots of products that are relevant for EU customers.
Amazon Germany (Amazon.de)
Another solid option. Electronics and tools are often cheaper here. Some listings also show English descriptions. However, delivery may take slightly longer (5–7 working days).
Amazon UK and US
Use these only when the item isn’t available elsewhere. Shipping is expensive and customs charges may apply. Always check the total cost, including taxes, before buying.
When Amazon Makes Sense:
- You’re buying electronics, English books, or home goods
- Local stores don’t stock the item
- You want to take advantage of Prime delivery options from Spain
Amazon is not always the cheapest, but its range and reliability make it a favorite among expats and tech-savvy locals.
Buying Electronics, Appliances, and Tech Online
If you’re looking for a new laptop, phone, or coffee machine, Portugal has many good online options.
Top Tech Sites:
- Worten – Nationwide coverage, home delivery, and solid customer service
- PC Diga – Best for tech-savvy users building custom PCs or upgrading gaming gear
- Fnac – Carries everything from MacBooks to Bluetooth speakers
- Rádio Popular – A lesser-known but reliable site for appliances and smart home devices
Price Comparison
Before you buy, it’s smart to check KuantoKusta.pt, a price comparison site. You can search for a product and instantly see which store has the best deal, shipping cost, and stock availability.
Warranties and Returns
Most electronics in Portugal come with a 2-year warranty. Make sure to keep your invoice and check if the return is store-only or if courier pickup is available.
Shopping for Clothing, Footwear, and Accessories
Fashion shopping online is common in Portugal, and international brands have made it even easier.
Popular Fashion Stores:
- ZARA, Mango, H&M – All have Portuguese versions of their websites with local delivery
- La Redoute – Stylish home fashion, kidswear, and women’s clothing
- Zalando – Very popular for branded sportswear, shoes, and free returns
Sizing Tips
Portuguese sizes generally match EU sizing, but it’s best to check size charts, especially for shoes. Most stores allow free returns or exchanges.
Delivery
Clothing orders usually arrive in 2–5 days. During sale periods or holidays, delivery might take longer. Some brands like ZARA and H&M offer store pickup if you live near a retail location.
Buying Groceries and Household Items Online
Shopping for groceries online has become a weekly habit for many in Portugal. Whether you’re stocking up on fresh vegetables, cleaning supplies, or pantry essentials, online supermarkets make it easy to avoid long queues and heavy bags.
Best Grocery Sites:
- Continente – One of the most reliable and widely used. You’ll find fresh produce, frozen foods, baby care, wine, and daily discounts. It has one of the most user-friendly apps and supports scheduled delivery slots.
- Auchan – Known for a broad selection and great prices, especially on household cleaning items and bulk goods. Offers loyalty discounts and in-store pickup in some areas.
- Pinto Doce – While still improving its online experience, Pingo Doce delivers to select locations and offers decent pricing on everyday staples.
- Lidl – Doesn’t do full grocery delivery, but their site features home goods, tools, and kitchen gadgets available online.
Wine and Specialty Foods
Portugal is proud of its wine and rightly so. Many local vineyards now offer direct-to-door wine delivery. You can also find artisan cheeses, olive oils, and gourmet gift boxes through Portuguese specialty stores online.
Minimum Orders and Delivery
Most grocery sites require a minimum spend (usually between €30–€50) to qualify for delivery. Delivery is available across Portugal, though some rural areas may have longer wait times or limited slots.
Delivery, Shipping, and Returns – What to Expect
Understanding how delivery works in Portugal makes shopping less stressful. Here’s what you need to know.
Shipping Times
- Mainland Portugal: Expect 2–5 working days for most websites. Electronics and books often arrive quicker.
- Lisbon & Porto: Many sites offer faster service here. Some even offer next-day delivery.
- Azores & Madeira: Delivery is possible but slower — often 7–10 business days. Some websites won’t deliver certain products to the islands, especially fragile or bulky items.
How Items Are Delivered
Deliveries are typically handled by national couriers like CTT, DPD, MRW, or SEUR. You’ll get tracking links once your package is on the way. If you’re not home, the courier might leave the package at a local shop, pickup point, or try again the next day.
Missed Deliveries
If you’re not available during delivery:
- CTT usually leaves a slip with pickup details for the nearest post office.
- DPD and SEUR often send SMS or email updates with reschedule links.
Returning Products
Return policies in Portugal are quite standard:
- You usually have 14 days to return an item without giving a reason (as per EU law).
- Electronics or clothes must be returned unused and in original packaging.
- Sites like Worten and Fnac allow in-store returns too.
Amazon returns from Portugal are handled by courier pick-up or via drop-off points. Refunds are typically issued within 3–5 days after the item is received.
Payment Methods That Work Best
Portugal offers a range of payment options, some of which may be new to expats.
- Multibanco (ATM Payment)
Used widely by locals, this lets you generate a code at checkout, then pay at any ATM or via your banking app. It’s safe and common for grocery stores, utility bills, and online shopping.
- MB Way
This is a mobile payment app tied to your bank card. It lets you pay instantly using your phone. It’s secure, fast, and popular for online checkouts.
- Credit & Debit Cards
Most Portuguese sites accept Visa and Mastercard. Some also support American Express, but that’s less common. You’ll usually need to enter a 3D Secure verification code sent by your bank.
- PayPal
Trusted and easy, PayPal is accepted on many international sites (like Amazon, eBay, and some local fashion stores). However, not all Portuguese retailers support it.
- Cash on Delivery
This is rarely used now, and only offered by a few courier services or in small towns. Most shoppers prefer digital payment for convenience and safety.
Shopping Online Without Knowing Portuguese
If you don’t speak or read Portuguese fluently, shopping online can feel a bit confusing at first, but it’s manageable with a few simple tips.
Use Translation Tools
Google Chrome’s auto-translate feature works well on most websites. You can right-click and select “Translate to English” anytime. Many Portuguese websites also allow you to switch languages – look for a flag icon or “EN” option at the top or bottom of the page.
Common Portuguese Words to Know
- “Carrinho” = Shopping cart
- “Finalizar compra” = Checkout
- “Morada” = Address
- “Pagamento” = Payment
- “Entregar” = Deliver
- “Devoluções” = Returns
Knowing a few of these can help you get through most checkout pages even if the site doesn’t translate automatically.
Customer Support in English
Bigger websites like Worten, Fnac, and Amazon often have English-speaking support via chat or email. If you’re not sure how to contact them, look for “Ajuda” or “Apoio ao Cliente” sections.
If you’re ever really stuck, many expats also recommend asking for help from a friend or using a temporary translator extension.
Final Thoughts – Start Simple, Shop Smart
Online shopping in Portugal is safe, affordable, and much easier than most people expect in 2025. Whether you’re in Lisbon, the Algarve, or the Azores, you can order everything from groceries to a gaming laptop without leaving your home.
Start with trusted websites like Worten, Continente, and Amazon Spain. Add newer favorites like Wook.pt for books or PCDiga for computers. You’ll quickly figure out what works best for your budget, delivery zone, and lifestyle.
Frequently Asked Questions About Online Shopping in Portugal
What’s the most reliable site for electronics in Portugal?
Worten.pt and PCDiga.com are two of the most trusted sites for buying electronics, appliances, and tech accessories in Portugal.
Can I order groceries online from anywhere in the country?
Yes, most grocery stores like Continente and Auchan deliver to mainland Portugal. For islands like Madeira and the Azores, delivery zones may be limited.
Is Amazon Prime available in Portugal?
Amazon Prime from Spain (amazon.es) works for some Portuguese addresses. Benefits like fast shipping and Prime Video apply in many cases, though not all.
What’s the safest way to pay online in Portugal?
Multibanco and MB Way are the most commonly used local payment methods. Credit cards and PayPal are also widely accepted on major sites.
Are online returns easy to handle?
Yes. Most sites follow EU return policies, allowing you to send back unused items within 14 days. Amazon, Worten, and FNAC all support simple returns.
Do I need to speak Portuguese to shop online here?
Not really. Many sites offer English translations, and you can use browser tools to translate pages. Major sites also have English-speaking customer support.
Can I buy used items safely in Portugal?
Yes. OLX and CustoJusto are the main platforms for second-hand goods. Just be cautious with payment and try to meet in person if possible.
Is Amazon Spain better than local stores?
It depends on the product. Amazon Spain is great for variety and fast delivery, but local stores may offer better deals, warranties, or support.
How long does delivery take for most online orders?
Mainland deliveries usually take 2–5 business days. Orders to Madeira and Azores may take 7–10 days or longer, depending on the seller.
Where can I get help with setting up payments or registering online?
If you’re new to Portugal, Portugal Residency Advisors can help you with NIFs, bank accounts, and other services that make online shopping and settling in easier.